Every Moziro project starts with the same document: one page, five questions, written together with the client in a single afternoon.
The five questions
Who is this for? What do they believe today? What should they believe tomorrow? Why should they believe us? And what is the one thing we will never say?
Why one page works
A page fits on a wall. It survives handovers, new hires and the third round of feedback. When a design decision feels shaky, we hold it up against the page — and the answer is usually obvious.
If you can’t fit your strategy on one page, you don’t have a strategy yet. You have a list.
Written by
Inês Duarte
Founder & Creative Director
Moziro’s journal is written by the people doing the work — no ghostwriters, no filler.
