Moziro

Moziro

Web

6 min read

What rebuilding Horizon Hotels taught us about booking flows

Twelve hotels, one website and a 3.1× jump in direct bookings. The three changes that mattered most were surprisingly small.

Clara Lind

Design Director, Web

When Horizon Hotels came to us, two-thirds of their bookings went through third-party platforms. Their own site was beautiful — and impossible to book on a phone.

Dates first, dreams second

We moved the date picker to the top of every hotel page and let the photography do its work below. Visitors who already know when they’re travelling shouldn’t have to scroll to say so.

Fewer steps, clearer prices

Five steps became three, and the final price — taxes included — is visible from the first tap. Trust goes up when surprises go down.

Six months after launch, direct bookings are up 3.1× and the bounce rate on mobile has fallen by 41%.

Written by

Clara Lind

Design Director, Web

Moziro’s journal is written by the people doing the work — no ghostwriters, no filler.

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